The Friday Dose #110

As you’ve likely noticed, there is a new trend in advertising that rather wonderfully hinges on the positive aspects of life. Hopefully it will take hold and almost accidentally–and this time positively–change the society it functions within.

If you read me often you know that I occasionally write about how advertising one of the most destructive and insidious forces in our world. It has historically always targeted our ego and its fears. We’re frightened into cooperating. We feel like we won’t be cool, or we won’t be in, or we’ll be somehow missing out. It’s where most FOMO is born.

At the same time and in this same world there’s a book I found very funny. It was written by a guy who lives not far from me named Will Ferguson and the book is called Generica (aka Happiness). It’s funny because it’s about a guy who writes a book that makes the whole world happy and that ruins the economy. It’s fiction but its central point is valid.

If our needs go away so do most of our problems. And if we’re not focusing on our problems, what then do we have time for in our lives? Ask yourself this question seriously. Ask your friends too. Figure out what your answers are and meditate hard on why you’re not following through. Is your life really not going well, or are just not fully living it?


Stop waiting for things to happen and start making them happen. And have a wonderful weekend. It’s far more up to you than you’ve realized.

peace. s

Scott McPherson is an Edmonton-based writer, public speaker, and mindfulness facilitator who works with individuals, companies and non-profit organizations locally and around the world.