So you have this ego to feed. So your God-like perfect Soul heads down to the Supermarket of Consciousness and you grab your cart for the day. You start filling it up and you don’t stop until you check out and fall asleep. This place is important. How you shop here is what determines whether your life tastes good or not. With each thought you apply judgment to your experience. With each thought you shape your day with your choices and your judgments.
Now your Mom and Dad had certain brands they preferred. These are like moods. People get locked on to them often for no good reason. But what’s especially weird is that—because their brain is looking for the brand they’re used to, every other brand is just kind of a wash of out-of-focus stuff. So you don’t really see anything you’re not actually looking to see. You’re not usually open when you shop. You’re on a mission. You’re not looking to place happiness in your cart. You’re trying to buy what you were taught to buy. You’re trying to accomplish something. And by doing that, you miss out on what’s there.
So your Soul has all of these choices. There’s the healthy unprocessed fruits and vegetables that produce feelings that are very pure and intense and rewarding. But there’s also the frozen aisle, where all manner of food-shaped goop is for sale. This kind of food/experience is a completely different kind of thing. It still has value. But if you did the frozen aisle too much you would start degrading your ability to make it to the store every day, so it would be a case of diminishing returns. Figuring out what to buy is easy if we’re paying attention to the feedback we get when we eat it.
Processed food has lots of thought put into it. But our Soul feels, it’s our ego that thinks. It analyses and speculates and calculates and compares. Our Soul just tastes. It’s not judging. It’s having a taste experience. It’s not buying a product with nutrients and a flavour. It’s chewing and tasting the food as a verb. It doesn’t have something to show someone, it has an intense, rewarding and empowering in-the-moment experience. Egos think about life. Souls eat it up.
So how do we become a wise shopper? Well, we stop just buying the labels our parents unintentionally taught us to and we start seeing the whole store. We stop buying things because of the ads and start buying them because we know how much we enjoy them. There’s no right or wrong choices in this store, there are only consequences to the choices. But your overall direction can always change the very next moment—with the very next choice you place in the shopping cart of your day. Stop choosing quickly and blindly and start recognizing these choices as your true salvation. You’re choosing anyway. Why not choose something more favourable to you?
This kind of selfishness makes the world a better place. Enjoy whatever tastes you choose to enjoy. Of course there’s a balance point between healthy and taste and convenience but where that is for you is something only you can answer. But you can’t even find that truth within yourself until you learn to block out all of your conditioning.
If you want an exercise in becoming more conscious, plan a bit more time on your next visit to the grocery store. Start looking at the areas between your stuff and you might be surprised at what you find. This is why I say there are separate realities. Because for some people their parents taught them to buy the brands you’ve ignored, and to them it’s yours that are invisible. You walk through two stores that look totally different and yet you’ll talk as though you’ve been to the same place. You can’t make the best choices if you’re not even seeing most of the choices to be made.
Get conscious. You choose all day. So start choosing more tasty, rewarding and nutritious experiences. Do that and you’ll be as healthy on the inside as you are on the outside.
Have a great day.
Following a serious childhood brain injury Scott McPherson unwittingly spent his entire life meditating on the concepts of thought, consciousness, reality and the self. This made him as strange to others as they were to him. Seeing the self-harm people created with their own overthinking, Scott dedicated part of his life to helping others live with greater awareness. He is currently a writer, speaker and mindfulness instructor based in Edmonton, AB, where he finds it strange to write about himself in the third person.