Welcome to today’s lesson in awareness and consciousness. Take a good look at the meme above. In creating it, an internet artist juxtaposed a normal reality with what is presented as a girl’s life in the media. It’s not difficult to see the point the artist was making. There’s a tense discrepancy between the one’s shallowness and the other’s depth. The piece feels like the sort of thing Banksy would have done if he was a young female artist.
That tension created by the discrepancy above is what today’s blog is designed to reduce. There are undoubtedly some beautiful works of art in fashion and I applaud people’s right and freedom to wear what they like. But that is a separate issue from discussing how adults come to feel tortured. And when we delve into why, it’s almost always due to their egos, which were themselves often created and fomented by marketers and advertisers who were understandably focused on sales, and not on human development or actualisation.
Ever since brands figured out that they could also sell the idea of being stylish, attractive, smart or even beautiful to men as well as women, the onslaught to change us all became genderless. Slowly, men are seeing their lives similarly invaded by notions of perfection until, maybe in some distant future, we’ll get anywhere near where women were in the 1920’s. Today women are literally bombarded all day long with appeals to their egos and the associated myriad of ways to fail. And of course there just happens to be a cream or top or shampoo that’ll help us bounce back. And that bouncing motion is what they’re counting on.
Capitalism exists but its aspects don’t have to take control of your life. You can develop a healthy awareness that can insulate you. Next time you’re in a store waiting in line and you can see the magazines, just look at the headlines on the cover and decipher how they are tugging at your ego–how they are suggesting the importance of some ideal? What mechanisms are they using to convey that you or your life is lacking or wrong? Photoshop? A headline? A tip?
If you do this exercise for the rest of this month, you will easily notice that most modern popular magazines are quite literally about how to be a shallow person and base your happiness on your appearance and/or your reputation for being hip; they set impossible standards and create ridiculous expectations, and they encourage both narcissism and the formation of a goading ego. In fact an ego is essentially what they are selling. A Mannequin Ego, where a person gets reduced to being a walking advertisement; a hangar for products.
I love design and I love artful clothing. But you seeing something and feeling that it’s right for you is a much, much different thing than being shoehorned into something “fashionable;” which only means it’s been marketed to the point of being the tyrannical uniform of “cool.” Look around you. That’s why everyone’s dressed so uniformly. They’re literally worried about stepping out of line. No one wants to be that Gary Larson cartoon about the deer with the birthmark.
Get conscious. Witness how our egos are products that companies sell to the real us. Start making a conscious connection between that fact and your dissatisfaction with your life. I’m not saying never go shopping. Go. Enjoy. But go consciously. Don’t be buying things because they’re in alignment with what your social media feed told you you’ll get “liked” for. But what you–the real you–feels natural in. That’s the path to more peace of mind.
Watch your newsfeeds. Watch your TV and Web series. Watch your magazines and listen to your radio ads. Get out of your busy thoughts by focusing instead on who originally put those dissatisfied voices in there in the first place.
Start today. Become more conscious and more spiritually connected by seeing through the ego utilized in advertising. Because on the other side of that is a kind of peace, satisfaction and contentment that far surprasses the feelings that any external thing could ever give you.
Now go use your powerful mind to go create a worthwhile day. And keep your eye out for manipulations to your thinking.
Scott McPherson is an Edmonton-based writer, public speaker, and mindfulness facilitator who works with individuals, companies and non-profit organizations locally and around the world.
A serious childhood brain injury lead Scott to spend his entire life meditating on the concepts of thought, consciousness, reality and identity. It made others as strange to him as he was to them. When he realized people were confused by their own over-thinking, Scott began teaching others to understand reality. He is currently CBC Radio Active’s Wellness Columnist, as well as a writer, speaker and mindfulness instructor based in Edmonton, AB where he still finds it strange to write about himself in the third person.